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MAP POLICY

This an update to our Minimum Advertised Price (MAP) policy, effective April 1, 2019. Our objective in maintaining this policy is not to interfere with the businesses that sell Stillman & Birn sketchbooks. Rather, this policy is intended to support Stillman & Birn as a premium brand and to maintain a level playing field for all of our resellers.

Our new MAP policy, effective April 1 2019, mandates that Stillman & Birn products may not be advertised at discounts in excess of 20% below the company’s published manufacturer’s retail prices. Furthermore, the practice of advertising our products below our MAP price and adding freight charges to bring the customer’s cost up to the MAP price is specifically identified here to be a violation of this MAP policy.

Our MAP policy applies only to advertised prices and does not apply to the price at which our products are actually sold to an individual customer within the reseller’s retail location or over the telephone. Stillman & Birn dealers remain free to sell our products at any price they choose in those venues.

Stillman & Birn understands that retailers must independently, and at their sole discretion in a free market, determine prices to set for their customers. However, we reserve the right to determine unilaterally at any time whether our customers’ advertising practices are consistent with our above-stated MAP policy. We will discontinue shipping to – and prohibit our distributors from shipping to – violators of this policy.

 

 

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